NBC Olympics has partnered with the Emmy Award-winning program “The Voice” to create a joint promotional campaign featuring season four winner Danielle Bradbery. The campaign, which debuted last night on “The Voice” at 9 p.m. on NBC, is built around Bradbery’s performance of her song “My Day,” which captures the inspirational message of the Olympic Games, and is interspersed with footage of Olympic athletes.
Promotional spots of varying length – 30-second, 60-second and song-length versions – will air across NBCUniversal’s family of networks in the weeks leading into the 2014 Olympic Winter Games in Sochi, Russia. “My Day” is featured on Bradbery’s self-titled debut album, which was released Nov. 25.
The 60-second version debut last night on the “The Voice.” It will then be distributed across NBCUniversal’s social media networks, with a song-length version to be released next week.
“We are delighted to partner with NBC Entertainment’s hit show ‘The Voice’ and last season’s winner, Danielle Bradbery,” said John Miller, CMO of NBC Sports Group. “The nature of Danielle’s song ‘My Day’ is uniquely suited to the ideals represented by the Olympics. We look forward to this unique collaboration being used often across the NBCU family of networks in the weeks leading up to the Games.”
“When I first heard the song ‘My Day,’ I knew I wanted to cut it immediately, because the day I won ‘The Voice’ was truly the most amazing day of my life,” Bradbery said. “The song reminded me of all the excitement and honor I experienced on that magical evening. I am honored to be able to share the song through this special campaign honoring our Olympic heroes, who I look forward to cheering on this winter on NBC.”
The Olympics begin Feb. 6, 2014.